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Graduate School of Public Administration (행정대학원)
Dept. of Public Administration (행정학과)
Theses (Master's Degree_행정학과)
대학생들을 대상으로 한 정부정책광고 효과에 관한 연구 : 노동부광고, FTA광고, 부동산 광고를 대상으로 : A study on the effect of government policy advertising : The Ministry of Labor`s advertisement, the advertisement for FTA, the advertisement for real-estate policy
- Authors
- Advisor
- 우지숙
- Issue Date
- 2007
- Publisher
- 서울대학교 행정대학원
- Keywords
- 정책 광고 ; government policy advertising ; 정부광고 ; government advertising ; 광고 효과 ; FTA advertising ; 정책에 대한 태도 ; real-estate policy advertising ; 광고에 대한 태도 ; the Ministry of Labor advertising ; FTA광고 ; 노동부 광고 ; 부동산 정책 광고
- Description
- 학위논문(석사)--서울대학교 행정대학원 :행정학과(정책학전공),2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044519
https://hdl.handle.net/10371/26702
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