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이동통신 산업에서의 광고비 지출수준의 적정성 여부에 관한 고찰
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- Authors
- Advisor
- 이상승
- Issue Date
- 2004
- Publisher
- 서울대학교 대학원
- Keywords
- 광고비 ; Advertising costs ; Steiner-Dorfman 조건 ; Steiner-Dorfman Condition ; 상호작용항 ; Interaction Variable ; 상호 파괴적 광고비 지출 경쟁 ; Mutually Destructive Advertising Cost Rally ; 사회후생손실 ; Social Welfare Loss
- Description
- 학위논문(석사)--서울대학교 대학원 :경제학부 경제학전공,2004.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056120
https://hdl.handle.net/10371/27199
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