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Brand loyalty, product differentiation, and competition
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이상승 | - |
| dc.contributor.author | 김재수 | - |
| dc.date.accessioned | 2010-01-07 | - |
| dc.date.available | 2010-01-07 | - |
| dc.date.copyright | 2004. | - |
| dc.date.issued | 2004 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056086 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/27209 | - |
| dc.description | Thesis(master`s)--서울대학교 대학원 :경제학부 경제학전공,2004. | en |
| dc.format.extent | 19 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 대학원 | en |
| dc.subject | 브랜드 인지도 | en |
| dc.subject | Brand loyalty | en |
| dc.subject | 전환비용 | en |
| dc.subject | switching costs | en |
| dc.subject | 제품차별화 | en |
| dc.subject | product differentiation | en |
| dc.subject | 호텔링 모델 | en |
| dc.subject | Hotelling model | en |
| dc.subject | 경쟁 | en |
| dc.subject | competitiveness | en |
| dc.subject | 부분게임 완전균형 | en |
| dc.subject | subgame perfect Nash equilibrium | en |
| dc.title | Brand loyalty, product differentiation, and competition | en |
| dc.type | Thesis | - |
| dc.contributor.department | 경제학부 경제학전공 | - |
| dc.description.degree | Master | en |
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