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사전지식 및 관여도가 소비자의 신념 불일치에 미치는 영향 : (The) effect of prior knowledge and involvement on consumers belief inconsistency
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- Authors
- Advisor
- 이유재
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 신념 불일치 ; belief inconsistency ; 주관적 확률모델 ; subjective probability model ; 소크라테스 효과 ; prior knowledge ; 사전지식 ; involvement ; 관여도 ; the Socratic effect
- Description
- 학위논문(박사) --서울대학교 대학원 :경영학과(경영학전공),2009.8.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037987
https://hdl.handle.net/10371/28541
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