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온라인 커뮤니티내 프리어나운싱이 구전 활동에 미치는 영향 : 프리어나운싱의 정보속성을 중심으로
The effects of preannouncement on word of mouth diffusion in online community

DC Field Value Language
dc.contributor.advisor임종원-
dc.contributor.author송용태-
dc.date.accessioned2010-01-08T01:28:44Z-
dc.date.available2010-01-08T01:28:44Z-
dc.date.copyright2007.-
dc.date.issued2007-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042801kor
dc.identifier.urihttps://hdl.handle.net/10371/28822-
dc.description학위논문(박사) --서울대학교 대학원 :경영학과,2007.ko
dc.format.extentko
dc.language.isokoko
dc.publisher서울대학교 대학원ko
dc.subject온라인 커뮤니티ko
dc.subjectOnline Communityko
dc.subject프리어나운싱(preannouncing)ko
dc.subjectPreannouncementko
dc.subject구전ko
dc.subjectPreannouncingko
dc.subject커뮤니케이션ko
dc.subjectReciprocal Communicationko
dc.subject프리어나운싱 정보의 신뢰성(credibility)ko
dc.subjectCredibility of Preannouncing Informationko
dc.subject프리어나운싱 정보의 이해용이성(comprehensive ease)ko
dc.subjectComprehensive Ease of Preannouncing Informationko
dc.subject프리어나운싱 정보의 관련성(relevance)ko
dc.subjectRelevance of Preannouncing Informationko
dc.subject프리어나운싱 정보의 새로움(novelty)ko
dc.subjectNovelty of Preannouncing Informationko
dc.subject프리어나운싱 정보의 생동감(vividness)ko
dc.subjectVividness of Preannouncing Informationko
dc.subject사회적 영향(social influence)ko
dc.subjectSocial Influenceko
dc.subject내재화(internalization)ko
dc.subjectInternalizationko
dc.subject동조(conformity)ko
dc.subjectConformityko
dc.subject동일시(identification)ko
dc.subjectIdentificationko
dc.subject순응(compliance)ko
dc.subjectComplianceko
dc.subject온라인 환경ko
dc.subjectOnline Environmentko
dc.subject시장숙지력(market maven)ko
dc.subjectMarket Mavenko
dc.title온라인 커뮤니티내 프리어나운싱이 구전 활동에 미치는 영향 : 프리어나운싱의 정보속성을 중심으로ko
dc.title.alternativeThe effects of preannouncement on word of mouth diffusion in online communityko
dc.typeThesis-
dc.contributor.department경영학과-
dc.description.degreeDoctorko
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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