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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Ph.D. / Sc.D._경영학과)
온라인 커뮤니티내 프리어나운싱이 구전 활동에 미치는 영향 : 프리어나운싱의 정보속성을 중심으로 : The effects of preannouncement on word of mouth diffusion in online community
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 임종원 | - |
| dc.contributor.author | 송용태 | - |
| dc.date.accessioned | 2010-01-08T01:28:44Z | - |
| dc.date.available | 2010-01-08T01:28:44Z | - |
| dc.date.copyright | 2007. | - |
| dc.date.issued | 2007 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042801 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/28822 | - |
| dc.description | 학위논문(박사) --서울대학교 대학원 :경영학과,2007. | ko |
| dc.format.extent | 장 | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 온라인 커뮤니티 | ko |
| dc.subject | Online Community | ko |
| dc.subject | 프리어나운싱(preannouncing) | ko |
| dc.subject | Preannouncement | ko |
| dc.subject | 구전 | ko |
| dc.subject | Preannouncing | ko |
| dc.subject | 커뮤니케이션 | ko |
| dc.subject | Reciprocal Communication | ko |
| dc.subject | 프리어나운싱 정보의 신뢰성(credibility) | ko |
| dc.subject | Credibility of Preannouncing Information | ko |
| dc.subject | 프리어나운싱 정보의 이해용이성(comprehensive ease) | ko |
| dc.subject | Comprehensive Ease of Preannouncing Information | ko |
| dc.subject | 프리어나운싱 정보의 관련성(relevance) | ko |
| dc.subject | Relevance of Preannouncing Information | ko |
| dc.subject | 프리어나운싱 정보의 새로움(novelty) | ko |
| dc.subject | Novelty of Preannouncing Information | ko |
| dc.subject | 프리어나운싱 정보의 생동감(vividness) | ko |
| dc.subject | Vividness of Preannouncing Information | ko |
| dc.subject | 사회적 영향(social influence) | ko |
| dc.subject | Social Influence | ko |
| dc.subject | 내재화(internalization) | ko |
| dc.subject | Internalization | ko |
| dc.subject | 동조(conformity) | ko |
| dc.subject | Conformity | ko |
| dc.subject | 동일시(identification) | ko |
| dc.subject | Identification | ko |
| dc.subject | 순응(compliance) | ko |
| dc.subject | Compliance | ko |
| dc.subject | 온라인 환경 | ko |
| dc.subject | Online Environment | ko |
| dc.subject | 시장숙지력(market maven) | ko |
| dc.subject | Market Maven | ko |
| dc.title | 온라인 커뮤니티내 프리어나운싱이 구전 활동에 미치는 영향 : 프리어나운싱의 정보속성을 중심으로 | ko |
| dc.title.alternative | The effects of preannouncement on word of mouth diffusion in online community | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과 | - |
| dc.description.degree | Doctor | ko |
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