서울대학교 중앙도서관
S-Space 소개
My S-Space
로그인이 필요합니다.
Login

S-Space

Publications

Detailed Information

모바일 環境에서 相互作用性의 構成要因이 購買意圖에 미치는 影響에 關한 硏究 : 유비쿼터스 접속성과 상황기반 제공성의 직접적 영향을 중심으로 : (The)Effects of components of interactivity on purchase intentions in mobile environments : focused on the direct effects of ubiquitous connectivity and contextual offer

DC Field Value Language
dc.contributor.advisor임종원-
dc.contributor.author이태민-
dc.date.accessioned2010-01-14T15:32:09Z-
dc.date.available2010-01-14T15:32:09Z-
dc.date.copyright2003.-
dc.date.issued2003-
dc.identifier.urihttp://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000059960kor
dc.identifier.urihttps://hdl.handle.net/10371/30153-
dc.description학위논문(박사)--서울대학교 대학원 :경영학과 경영학전공,2003.ko
dc.format.extentxv, 243 p.ko
dc.language.isokoko
dc.publisher서울대학교 대학원ko
dc.subject모바일 환경ko
dc.subjectMobile environmentko
dc.subject모바일 상거래ko
dc.subjectMobile commerceko
dc.subject모바일 마케팅ko
dc.subjectMobile marketingko
dc.subject모바일 인터넷ko
dc.subjectMobile internetko
dc.subject상호작용성ko
dc.subjectInteractivityko
dc.subject다차원적 구성요인ko
dc.subjectMultidimensional componentko
dc.subject구매의도ko
dc.subjectPurchase intentionko
dc.subject사용자 통제성ko
dc.subjectUser controlko
dc.subject반응성ko
dc.subjectResponsivenessko
dc.subject개인화ko
dc.subjectPersonalizationko
dc.subject연결성ko
dc.subjectConnectednessko
dc.subject유비쿼터스 접속성ko
dc.subjectUbiquitous connectivityko
dc.subject상황기반 제공성ko
dc.subjectContextual offerko
dc.subject유비쿼터스 네트워크ko
dc.subjectUbiquitous networkko
dc.subject신뢰ko
dc.subjectTrustko
dc.subject관계몰입ko
dc.subjectCommitmentko
dc.subject관계 마케팅ko
dc.subjectRelationship marketingko
dc.subject마케팅 커뮤니케이션ko
dc.subjectMarketing communicationko
dc.subject온라인 환경ko
dc.subjectOnline environmentko
dc.subject인터넷 마케팅ko
dc.subjectInternet marketingko
dc.subject간접 반응 상호작용성ko
dc.subjectIndirect response interactivityko
dc.subject직접 반응 상호작용성ko
dc.subjectDirect response interactivityko
dc.subject모바일 인터넷 숙련도ko
dc.subjectMobile internet skillko
dc.title모바일 環境에서 相互作用性의 構成要因이 購買意圖에 미치는 影響에 關한 硏究 : 유비쿼터스 접속성과 상황기반 제공성의 직접적 영향을 중심으로ko
dc.title.alternative(The)Effects of components of interactivity on purchase intentions in mobile environments : focused on the direct effects of ubiquitous connectivity and contextual offerko
dc.typeThesis-
dc.contributor.department경영학과 경영학전공-
dc.description.degreeDoctorko
Appears in Collections:
Files in This Item:
There are no files associated with this item.

Altmetrics

Item View & Download Count

Show Simple Item Record
Find it @ SNU

  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Share

qrcode
SNS Share