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TV프로그램 맥락 무드가 광고 태도에 미치는 영향 : The Effect of TV program-induced mood on Aad(attitude toward the advertisement)
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 강현두 | - |
| dc.contributor.author | 김자경 | - |
| dc.date.accessioned | 2010-01-19T06:49:42Z | - |
| dc.date.available | 2010-01-19T06:49:42Z | - |
| dc.date.copyright | 2000. | - |
| dc.date.issued | 2000 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000069361 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/37925 | - |
| dc.description | 학위논문(박사)--서울대학교 대학원 :언론정보학과,2000. | ko |
| dc.format.extent | v, 204 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 프로그램 맥락 무드 | ko |
| dc.subject | program-induced mood | ko |
| dc.subject | 무드의 긍정성 | ko |
| dc.subject | positivity of mood | ko |
| dc.subject | 무드의 각성 수준 | ko |
| dc.subject | arousal level of mood | ko |
| dc.subject | 광고 태도 | ko |
| dc.subject | attitude toward the advertisement | ko |
| dc.subject | 광도 무드 | ko |
| dc.subject | advertisement-induced mood | ko |
| dc.title | TV프로그램 맥락 무드가 광고 태도에 미치는 영향 | ko |
| dc.title.alternative | The Effect of TV program-induced mood on Aad(attitude toward the advertisement) | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 언론정보학과 | - |
| dc.description.degree | Doctor | ko |
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