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소비자의 충동구매 자기합리화 기제 연구
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- Authors
- Advisor
- 김난도
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 충동구매 ; impulsive purchase ; 자기합리화 ; self-justification
- Description
- 학위논문(석사)--서울대학교 대학원 :소비자학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000045657
https://hdl.handle.net/10371/42917
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