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집합재(Collective Goods)가 가상커뮤니티(Virtual Community) 활동에 미치는 영향
Effects of Collective Goods on Virtual Community Activity

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Authors
노상규; 박정일
Issue Date
2003-09
Publisher
서울대학교 경영대학 경영연구소
Citation
경영논집, Vol.37 No.2∙3, pp. 61-90
Keywords
virtual communitycollective goods
Abstract
With the emergence of new communication technologies, virtual communities now

became an important part of our lives. A virtual community is defined as a group of people

with common interests and needs who interact with each other via computer network in

cyberspace. In this research, we empirically investigated how collective goods affect the

member satisfaction and activity of virtual communities. Collective goods are goods that

cannot be produced individually but that can be produced as a group. Based on literature

survey, we classified collective goods into 5 types: social network, communion, knowledge,

experience, and transaction. All types of collective goods except transaction positively affected

the satisfaction of virtual communities, while social network, knowledge, and experience

positively affected the activity of virtual communities.
ISSN
1229-0491
Language
Korean
URI
https://hdl.handle.net/10371/43366
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.37 (2003)
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