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Relationship Marketing戰略의 效率化 方案에 關한 硏究 : 市場資産을 中心으로 : A Study on the effective way to gain competitive advantage through relationship marketing : focused on market asset
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 임종원 | - |
dc.contributor.author | 신종칠 | - |
dc.date.accessioned | 2010-02-04T01:15:47Z | - |
dc.date.available | 2010-02-04T01:15:47Z | - |
dc.date.copyright | 1997. | - |
dc.date.issued | 1997 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000079582 | kog |
dc.identifier.uri | https://hdl.handle.net/10371/49124 | - |
dc.description | 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1997. | ko |
dc.format.extent | xi, 233, 42 p. | ko |
dc.language.iso | ko | ko |
dc.publisher | 서울大學校 大學院 | ko |
dc.subject | 경쟁우위 | ko |
dc.subject | Relationship Marketing | ko |
dc.subject | 경쟁우위창출조건 | ko |
dc.subject | Competitive advantage | ko |
dc.subject | 시장자산 | ko |
dc.subject | Conditions for competitive advantage creation | ko |
dc.subject | 신뢰 | ko |
dc.subject | Market asset | ko |
dc.subject | 관계몰입 | ko |
dc.subject | Relationship management activity | ko |
dc.title | Relationship Marketing戰略의 效率化 方案에 關한 硏究 : 市場資産을 中心으로 | ko |
dc.title.alternative | A Study on the effective way to gain competitive advantage through relationship marketing : focused on market asset | ko |
dc.type | Thesis | - |
dc.contributor.department | 經營學科 經營學專攻 | - |
dc.description.degree | Doctor | ko |
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