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受容者의 特性을 考慮한 比較廣告의 效果에 관한 硏究 : 商標忠誠度, 製品知識을 中心으로
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 이유재 | - |
dc.contributor.author | 김현성 | - |
dc.date.accessioned | 2010-02-05 | - |
dc.date.available | 2010-02-05 | - |
dc.date.copyright | 1996. | - |
dc.date.issued | 1996 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000080120 | kog |
dc.identifier.uri | https://hdl.handle.net/10371/50152 | - |
dc.description | 학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1996. | ko |
dc.format.extent | 1 책 (면수복잡) | ko |
dc.language.iso | ko | ko |
dc.publisher | 서울大學校 大學院 | ko |
dc.title | 受容者의 特性을 考慮한 比較廣告의 效果에 관한 硏究 : 商標忠誠度, 製品知識을 中心으로 | ko |
dc.type | Thesis | - |
dc.contributor.department | 經營學科 經營學專攻 | - |
dc.description.degree | Master | ko |
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