MARKETING PROBLEMS OF THE SMALL BUSINESS IN KOREA -with particular reference to marketing of the silk fabrics produced in the kyongpook area-

Abstract

The common goal of all less developed and developing countries is to reach the stage of "take-off" in the shortest period of time. To achieve this goal, they want to establish favorable trade relations with other foreign countries. For this purpose acceleration of industrialization and rapid increase in the productive power are considered to be the most effective target. In Asia along, more than 20 countries have established three-to-ten year economic development

plans and are pouring efforts to carry them out effectively. But actually they are not "economic development plans" but really are "production acceleration plans". The first and second economic development plans of Korea are no exceptions. Of course production is one of the most fundamental element for economic development. But without simultaneous development in the field of modern marketing, it cannot be assured that the produced goods will make the fullest contribution to increasing national income and the level of further production. Thus, it is quite true to say that "production may be the door to economic growth of the underdeveloped countries, but marketing is the key that turns the lock". Without effective marketing system operating, uninterrupted flow of goods which are already scarce enough can not be expected. Therefore the problems of marketing certainly deserves more attention, expecially in the underdeveloped and developing countries which are longing for rapid economic development.