A Study on Corporate's Size Strategy

Abstract

Despite many literature on both of size and strategy-performance relationship have been developed, few studies on the association in relation to increase of firm's size have

been examined. Most of empirical on the large firm. Little information is available to

compare the strategy-performance relationship of small business, medium-sized corporation, and large corporation, respectively.

The purpose of this paper is to examine as to what differences in the strategyperformance

nexus according to firm's size distribution exist. The results provide firm's manager and academic researchers managerial guidance and insight for strategic changes in relation to increase of firm's size.