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Comparison of Diversification Strategies by Four Groups of International Companies

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Authors
Cho, Dong Sung
Issue Date
1986-03
Publisher
서울대학교 경영대학 경영연구소
Citation
경영논집, Vol.20 No.1, pp. 43-60
Keywords
43-60
Description
1986-03
Abstract
This paper analyzed the historic evolution and the current posture of diversification

strategies by four groups of international firms: U.S.-based multinational

corporations, European trading houses, Japanese sogo-shosha , and Korean

general trading companies. These firms strategies were compared on three

dimensions: product, geographic and functional diversification. Quantitative

measurement of the current posture confirmed the observation of the historic

evolution that the sogo-shosha were the most diversified in all three dimensions,

while each of the other three groups was diversified in two dimensions; U.S.based

multinationals by geographic area and function; European trading houses

by product and function; and Korean general trading companies by product

and geographic area.
ISSN
1229-0491
Language
English
URI
https://hdl.handle.net/10371/54095
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.20 (1986)
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