The Births and Experiences of Audiences - Reader, Listener, Viewer

Abstract

This paper would like to speak about the births of audiences, readerlistener- viewer, the identity discourse and their unique experiences. Who are the media audiences, and what do they keep the specific experimental reality? What flow do they have? Answering to this question, it will be a good way to not only understand the audiences but also examine the modernity closely. Because cognition and experiences of audiences reading, listening, viewing in modern society have intimately connected with social discourse and meaning determination as well as individual ways of life. Firstly, this paper examines the discourse of media audiences in western society keeping with for a long time. Next, we will consider the births, experiences and the meanings of reader, listener, viewer in our society. Periodically, it would be from Japanese Colonial Era, 1910-1945 to 1970s, when the national-modernization project had nearly accomplished and come to the television golden age. Especially, it will be a core period when each medium was firstly emerged and had popularity. This study will ultimately turn toward argue upon the multiple media usability, how the audiences have articulated with these media. Here, we will explain the logic of the audience-cultural capital hierarchy, individualization in multiple media consumption.