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Customers’ reaction to price increase: improving customers’ fairness and value perceptions through partitioned price presentation
가격 인상 시 분할 가격 제시가 가격 공정성 지각의 향상에 미치는 영향에 관한 연구

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Authors
Ianina, Lapko
Advisor
주우진
Issue Date
2010
Publisher
서울대학교 대학원
Keywords
분할 가격partitioned price가격 공정성perceived price fairness지각된 가치perceived value가격 인상price increase비용의 정렬성alignable costnonalignable cost
Description
학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000033012

http://hdl.handle.net/10371/64367
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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