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에이즈 캠페인에서 메시지의 설득적 효과에 영향을 미치는 요인

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Authors
김준홍
Advisor
조병희
Issue Date
2010
Publisher
서울대학교 보건대학원
Keywords
전망이론prospect theory프레임frame예방 행동prevention behavior검진 행동detection behavior메시지소구방식appeal type위험지각risk perception설득적 효과persuasive effectAIDSAIDS질병 영역disease domain
Description
학위논문(석사) --서울대학교 보건대학원 :보건학과(보건정책관리학전공),2010.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034161

https://hdl.handle.net/10371/65696
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Graduate School of Public Health (보건대학원)Dept. of Public Health (보건학과)Theses (Master's Degree_보건학과)
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