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에이즈 캠페인에서 메시지의 설득적 효과에 영향을 미치는 요인
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- Authors
- Advisor
- 조병희
- Issue Date
- 2010
- Publisher
- 서울대학교 보건대학원
- Keywords
- 전망이론 ; prospect theory ; 프레임 ; frame ; 예방 행동 ; prevention behavior ; 검진 행동 ; detection behavior ; 메시지소구방식 ; appeal type ; 위험지각 ; risk perception ; 설득적 효과 ; persuasive effect ; AIDS ; AIDS ; 질병 영역 ; disease domain
- Description
- 학위논문(석사) --서울대학교 보건대학원 :보건학과(보건정책관리학전공),2010.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000034161
https://hdl.handle.net/10371/65696
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