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미국 종교 시장의 승자와 패자 : 베이비붐 세대와 그 이후 세대의 종교적 성향에 관한 종교사회적 연구 : Winners and Losers In the American Religious Market
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- Authors
- Issue Date
- 2009
- Publisher
- 서울대학교 종교학연구회
- Citation
- 종교학연구, Vol.28, pp. 101-129
- Keywords
- 종교 ; 복음주의 ; 주류교회 ; 종교시장이론 ; 새로운 영성 ; 베이비붐 세대 ; Religion ; Evangelism ; mainline church ; the theory of religious market ; new spirituality ; the baby boomer
- Abstract
- This thesis researched into the phenomena of the rise of
evangelical churches in the United States of America. In order
to clarify and provide some rational explanation for such
phenomena. I used Rodney Stark's theory of competitive
marketing - to examine why American evangelism has been
booming in this era. Moreover, Robert Wuthnow's empirical data
proved that evangelism was in fact booming. Through those
theory and data. we can reach our goal to understand the
phenomena of be rise of evangelicalism.
This thesis argued that the theory of religious market could
explain the booming of American evangelism well : in particular,
the competitive marketing theory does this especially well. In
order to successfully compete with other religions. transformation
was necessary and the answer was evangelism. The American
churches especially succeeded in this endeavor and became one
of the most important and fastest growing religions in the
twentieth century.
As a result, the rise of American evangelism served as an
example to show that the secularization of religions was
mistaken. And. the de-secularization of religions was able to
explain the rise of religious evangelicalism.
- Language
- Korean
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