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(A) Study on effective communication based on percieved temporal distance
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- Authors
- Advisor
- 박기완
- Issue Date
- 2010
- Publisher
- 서울대학교 대학원
- Keywords
- 해석 수준 이론 ; Construal Level ; 시간적 거리 ; Temporal Distance ; 죄책감 ; Hedonic Guilt ; 지불 의사 금액 ; Willingness to Pay ; 마케팅 커뮤니케이션 ; Marketing Communication ; 실용적 속성 ; Utilitarian ; 쾌락적 속성 ; Hedonic
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(마케팅전공),2010.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035064
https://hdl.handle.net/10371/73761
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