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(A) Study on effective communication based on percieved temporal distance
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 박기완 | - |
| dc.contributor.author | 김영롱 | - |
| dc.date.accessioned | 2011-09-22T07:15:49Z | - |
| dc.date.available | 2011-09-22T07:15:49Z | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035064 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/73761 | - |
| dc.description | Thesis(masters) --서울대학교 대학원 :경영학과(마케팅전공),2010.8. | en |
| dc.format.extent | vii, 45 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 대학원 | en |
| dc.subject | 해석 수준 이론 | en |
| dc.subject | Construal Level | en |
| dc.subject | 시간적 거리 | en |
| dc.subject | Temporal Distance | en |
| dc.subject | 죄책감 | en |
| dc.subject | Hedonic Guilt | en |
| dc.subject | 지불 의사 금액 | en |
| dc.subject | Willingness to Pay | en |
| dc.subject | 마케팅 커뮤니케이션 | en |
| dc.subject | Marketing Communication | en |
| dc.subject | 실용적 속성 | en |
| dc.subject | Utilitarian | en |
| dc.subject | 쾌락적 속성 | en |
| dc.subject | Hedonic | en |
| dc.title | (A) Study on effective communication based on percieved temporal distance | en |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(마케팅전공) | - |
| dc.description.degree | Master | en |
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