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Coordination of investment decisions on marketing and logistics for the optimal supply chain operations

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dc.contributor.authorSung, Chehoon-
dc.contributor.authorSeo, Yongwon-
dc.contributor.authorHahm, Juho-
dc.contributor.authorKang, Sukho-
dc.date.accessioned2009-08-24T23:40:40Z-
dc.date.available2009-08-24T23:40:40Z-
dc.date.issued2002-03-
dc.identifier.citationComputers & Industrial Engineering 43, 75-95en
dc.identifier.issn0360-8352-
dc.identifier.urihttps://hdl.handle.net/10371/7639-
dc.description.abstractThe purpose of this study is to coordinate investment decisions for marketing and logistics function in the operations of the supply chains. Although it is an important issue to coordinate these two decision factors in the supply chain operations, most of previous researches considered the two decisions separately. We provide a solution procedure to determine the optimal level of marketing activities and investment on logistics cost reduction.
In this paper, we consider a distributor with three decision factors. First, the distributor can control demand to maximize profit through pricing. Second, the distributor can reduce ordering cost by investment on advanced logistics systems. Third, the distributor's investment on promotion enables additional demand. In order to define optimal integrated strategies, we establish a solution procedure to determine the optimal pricing and investment decisions, and provide four investment policies. Comparison of these policies shows that investment coordination between marketing and ordering cost reduction maximizes a distributor's profit by trade-offs. A detailed analysis is presented to describe managerial guidelines to make investment coordination under various conditions.
en
dc.language.isoen-
dc.publisherElsevieren
dc.subjectCoordinationen
dc.subjectPricingen
dc.subjectOrdering cist reductionen
dc.subjectPromtionen
dc.subjectInverstmentsen
dc.titleCoordination of investment decisions on marketing and logistics for the optimal supply chain operationsen
dc.typeArticleen
dc.contributor.AlternativeAuthor성제훈-
dc.contributor.AlternativeAuthor서용원-
dc.contributor.AlternativeAuthor함주호-
dc.contributor.AlternativeAuthor강석호-
dc.identifier.doi10.1016/S0360-8352(02)00068-2-
Appears in Collections:
College of Engineering/Engineering Practice School (공과대학/대학원)Dept. of Industrial Engineering (산업공학과)Journal Papers (저널논문_산업공학과)
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