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Image Re-branding in a Fragile State: The Case of Nigeria

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Authors
Ojo, Godwin Uyi; Aghedo, Iro
Issue Date
2013-03
Publisher
Graduate School of Public Administration, Seoul National University
Citation
Korean Journal of Policy Studies, Vol.28 No.2, pp. 81-107
Keywords
Nigeriafragile statecorruptionviolencere-branding
Abstract
In todays globalized world, nations are increasingly concerned about how they are perceived by their publics, often carefully planning and executing policies to maintain a positive identity or shed a negative image. While some countries are able to execute nation branding, others are not. Using the Nigerian experience as a case study, this article shows how the character of a state can undermine its capacity for successful nation branding. We argue that countries are judged not just by what they say but also by what they do, and that inherent contradictions such as sectarian violence, ethnic tension, and corruption underline Nigerias underdevelopment and its reputation at home and abroad. We assess this trajectory in the context of state fragility and prebendalization politics in a country with a powerful colonial legacy, and suggest a duality of order and disorder involving formal and informal structures of governance that impingesignificantly on re-branding efforts.
ISSN
1225-5017
Language
English
URI
https://hdl.handle.net/10371/83557
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Graduate School of Public Administration (행정대학원)Dept. of Public Administration (행정학과)Korean Journal of Policy Studies (정책논총, KJPS)Korean Journal of Policy Studies (정책논총) vol.28 no.1-3 (2013)
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