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Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Yeonbae | - |
dc.contributor.author | Park, Yuri | - |
dc.contributor.author | Lee, Jeong-Dong | - |
dc.contributor.author | Lee, Jongsu | - |
dc.date.accessioned | 2009-09-02 | - |
dc.date.available | 2009-09-02 | - |
dc.date.issued | 2006-10 | - |
dc.identifier.citation | Applied Economics Letters, 13, 795-800 | en |
dc.identifier.issn | 1350-4851 (print) | - |
dc.identifier.issn | 1466-4291 (online) | - |
dc.identifier.uri | https://hdl.handle.net/10371/8439 | - |
dc.description.abstract | E-mail is an efficient communication tool, but at the same time it is an
efficient vehicle for Internet pollution in the form of spam—unsolicited, bulk e-mailings. Spam is a global phenomenon, and debate about possible means of controlling it is lively. Spammers impose a negative externality on users. The volume of spam-type e-mail sent is above the social optimum and thus produces dead-weight. To solve the spam problem and evaluate spam-control measures, one needs to measure the disutility experienced by e-mail users who receive spam. The current study employs conjoint analysis of stated-preference data to estimate e-mail users overall inconvenience cost attributable to spam. The results show the inconvenience cost of spam to be about 3.067 won (US$ 0.0026) per spam message. | en |
dc.language.iso | en | en |
dc.publisher | Taylor & Francis | en |
dc.title | Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users | en |
dc.type | Article | en |
dc.contributor.AlternativeAuthor | 김연배 | - |
dc.contributor.AlternativeAuthor | 박유리 | - |
dc.contributor.AlternativeAuthor | 이정동 | - |
dc.contributor.AlternativeAuthor | 이종수 | - |
dc.identifier.doi | 10.1080/13504850500425287 | - |
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