Publications
Detailed Information
User Behavior Analysis(UBA) of a MMORPG Game Based on the Flow Theory : Reflecting on Factors Learned from a Two-Stage Least Squares Regression Model
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 유병준 | - |
dc.contributor.author | 김은찬 | - |
dc.date.accessioned | 2017-07-14T05:21:41Z | - |
dc.date.available | 2017-07-14T05:21:41Z | - |
dc.date.issued | 2017-02 | - |
dc.identifier.other | 000000141122 | - |
dc.identifier.uri | https://hdl.handle.net/10371/124713 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2017. 2. 유병준. | - |
dc.description.abstract | In this study, by analyzing cross-sectional online game data, it is aimed to examine how users get influenced on their behaviors and how each factor affects each other based on the Flow Theory. In order to understand this purpose, basic information and recent studies on the Flow theory are fully covered. Next, few interesting analyses on users behaviors with selected variables are studied reflecting on factors learned from a two-stage least squares regression model. Since a number of studies related to the Flow Theory were mainly done with primary data, finally, research achievements of this study is included with its controversial limitations and further research ideas. | - |
dc.description.tableofcontents | Chapter 1. Introduction 1
Chapter 2. Theoretical Background 3 Chapter 3. Data Description and Hypotheses 7 Basic Information of Data 7 Data reprocessing procedure 7 Selected Variables 8 Hypotheses 10 Chapter 4. Methods 12 Chapter 5. Models 14 Chapter 6. Results of Analyses 17 Chapter 7. Conclusion and Discussion 22 Conclusion 22 Discussion 23 References 25 국문초록 28 | - |
dc.format | application/pdf | - |
dc.format.extent | 1543743 bytes | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | MMORPG | - |
dc.subject | Online Games | - |
dc.subject | Two-Stage Least Squares | - |
dc.subject | Flow Theory | - |
dc.subject | User Behavior Analysis | - |
dc.subject.ddc | 658 | - |
dc.title | User Behavior Analysis(UBA) of a MMORPG Game Based on the Flow Theory : Reflecting on Factors Learned from a Two-Stage Least Squares Regression Model | - |
dc.type | Thesis | - |
dc.contributor.AlternativeAuthor | Eunchan Kim | - |
dc.description.degree | Master | - |
dc.citation.pages | 30 | - |
dc.contributor.affiliation | 경영대학 경영학과 | - |
dc.date.awarded | 2017-02 | - |
- Appears in Collections:
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.