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Determinants of Continuance Intention in Music Streaming Services: A Dual-Model Perspective : 음원스트리밍 서비스의 지속사용 의도에 관한 연구: 이원적 모형의 관점에서
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 장정주 | - |
dc.contributor.author | 임다은 | - |
dc.date.accessioned | 2017-07-14T05:21:58Z | - |
dc.date.available | 2017-07-14T05:21:58Z | - |
dc.date.issued | 2017-02 | - |
dc.identifier.other | 000000141391 | - |
dc.identifier.uri | https://hdl.handle.net/10371/124720 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2017. 2. 장정주. | - |
dc.description.abstract | With the rapid development of information and communication technology and the rise of digital era, the trend in music consumption has gone through a tremendous change in recent years: from physical, online downloads, and streaming. The success of music streaming services depends heavily on customers continuance usage, a topic not yet adequately investigated in information systems research. It is unclear to what extent, and how, the existing theories can be extended to explain the continuance usage of such services. In consideration of the distinctive features of these services, this study adapts the dedication-constraint framework and develops a model of music streaming services continuance, which is assessed empirically using data collected from 315 actual users. Results indicate that music streaming services continuance intention is jointly determined by two mechanisms: perceived benefits (usefulness and enjoyment), and service-specific investments (personalization and learning), with the former playing a more central role. Perceived usefulness and enjoyment directly promote satisfaction, while service specific investments in personalization and learning increase switching costs. Theoretical and practical implications and future research directions are subsequently discussed. | - |
dc.description.tableofcontents | CHAPTER 1 INTRODUCTION 1
CHAPTER 2 LITERATURE REVIEW 3 2.1 Music Streaming Services 3 2.2 IS post-adoption behavior 5 2.2.1 Expectation Confirmation Theory 6 2.2.2 Social Exchange Theory 8 CHAPTER 3 THEORETICAL DEVELOPMENT AND RESEARCH MODEL 9 3.1 Dedication-based mechanism 9 3.2 Constraint-based mechanism 14 CHAPTER 4 METHOD 21 4.1 Measures 21 4.2 Data Collection 22 CHAPTER 5 ANALYSIS AND RESULTS 23 5.1 Measurement Model 23 5.2 Structural Model & Hypothesis Testing 27 CHAPTER 6 DISCUSSION 30 6.1 Theoretical Implications 31 6.2 Managerial Implications 32 6.3 Limitations and Future Research 34 References 36 초록 42 Appendix A : Measurement Scales 43 Appendix B : Respondents' Demographics & Experiences with MSS 44 | - |
dc.format | application/pdf | - |
dc.format.extent | 645736 bytes | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | Online consumer behavior | - |
dc.subject | post-adoption behavior | - |
dc.subject | music streaming service | - |
dc.subject | satisfaction | - |
dc.subject | switching costs | - |
dc.subject | continuance intention | - |
dc.subject | perceived benefits | - |
dc.subject | service-specific investments | - |
dc.subject | survey research | - |
dc.subject | structural equation modeling | - |
dc.subject.ddc | 658 | - |
dc.title | Determinants of Continuance Intention in Music Streaming Services: A Dual-Model Perspective | - |
dc.title.alternative | 음원스트리밍 서비스의 지속사용 의도에 관한 연구: 이원적 모형의 관점에서 | - |
dc.type | Thesis | - |
dc.description.degree | Master | - |
dc.citation.pages | 45 | - |
dc.contributor.affiliation | 경영대학 경영학과 | - |
dc.date.awarded | 2017-02 | - |
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