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An Analysis on the Patterns of Legitimacy-Acquisition by the NGO in a Firm-NGO Alliance in the Bottom-of-Pyramid (BoP) Market : 빈곤층(BOP) 시장내 기업-비정부기구 연대에서 비정부기구의 정당성 획득유형에 관한 분석
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Lee Geun | - |
| dc.contributor.author | Reshma Kamath | - |
| dc.date.accessioned | 2017-07-14T06:59:45Z | - |
| dc.date.available | 2017-07-14T06:59:45Z | - |
| dc.date.issued | 2012-08 | - |
| dc.identifier.other | 000000003978 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/126201 | - |
| dc.description | 학위논문 (석사)-- 서울대학교 국제대학원 : 국제학과, 2012. 8. 이근. | - |
| dc.description.abstract | NGOs are increasingly subject to scrutiny, even more so, as NGOs now enter into alliances with firms to collaborate on projects in the Bottom-of-Pyramid (BoP) market. The legitimacy of the NGO is at stake and the pressure to demonstrate legitimacy-acquisition increases. This paper analyzes the patterns of legitimacy-acquisition from the perspectives of development studies, organizational theory and the BoP Protocol. The three patterns of legitimacy-acquisition (Horizontal, Structural & Process), through which NGOs can maintain and enhance their legitimacy in firm-NGO alliances in BoP-based initiatives, are identified in this paper. Case studies of Swayam Shikshan Prayog (SSP) and Carolina for Kibera (CFK) are presented to prove the validity of these three patterns of legitimacy-acquisition. | - |
| dc.description.tableofcontents | Table of Contents
Abstract………………………………………………………………………………………i Table of Contents…………………………………………………………………………....ii Tables and Figures……………………………………………………………………..........v I Introduction………………………………………………………..….………....1 II Literature Review………………………………………………….….………..3 A. Firm-NGO Alliances……………………………………………….….………3 i. Cross-sector alliances……………………………………………...……...3 ii. Conflict to Collaboration………………………………………..……….6 1. The changing nature of the firm…………………………..……….7 2. The changing nature of NGO ……………………………..……….8 III Growing Collaboration………………………………………………….……..10 A. New Alliances………………………………………………………….….…13 i. Firm-NGO Alliances in the BoP…………………………….………...13 1. What is BoP………………………………………………….….…13 B. NGO Legitimacy……………………………………………………..………17 i. Definition of Legitimacy………………………………………..……....19 ii. Three Patterns of Legitimacy-Acquisition……………………….…….22 1. Horizontal Pattern of Legitimacy-Acquisition…………….……....23 A. Development Studies Perspective……………………….….....23 B. Organizational Theory Perspective……………………….…...25 C. BoP Protocol: Business Concept/Prototype Co-Creation…....25 2. Structural Pattern of Legitimacy-Acquisition…………………..…27 A. Development Studies Perspective………………………….....27 B. Organizational Theory Perspective………………………...….28 C. BoP Protocol: Business Concept/Prototype Co-Creation…....30 3. Process Pattern of Legitimacy-Acquisition……….…………….…33 A. Development Studies Perspective………………………..…....33 B. Organizational Theory Perspective………………………..…..34 C. BoP 1.0-2.0 Protocol……………………………………..…....35 IV Research Question & Hypothesis……………………………………….……35 A. Research Question…………………………………………………………....35 B. Hypothesis………………………………………………………………..…...35 C. Theoretical Framework (Definition Table) ………………………………...36 V Methodology……………………………………………………………….…..37 VI Case Studies……………………………………………………………….…..40 A. Swayam Shikshan Prayog (SSP)……………………………………………40 i. SSP-BP-CCD alliance………………………………………….………..41 1. Horizontal Pattern of Legitimacy-Acquisition…………………….42 2. Structural Pattern of Legitimacy-Acquisition……………….…….44 3. Process Pattern of Legitimacy-Acquisition……………………….46 B. Carolina for Kibera (CFK)………………………………………………….49 1. Horizontal Pattern of Legitimacy-Acquisition…………….……....50 2. Structural Pattern of Legitimacy-Acquisition……………………..52 3. Process Pattern of Legitimacy-Acquisition……………………….53 VII Findings……………………………………………………………….………54 A. Successful cases……………………………………………………….……...54 VIII Conclusion…………………………………………………………….………55 A. Summary of Findings………………………………………………………....55 B. Limitations……………………………………………………………….……55 C. Implications…………………………………………………………….……..56 References………………………………………………………………….....58 Acknowledgements……………………………………………………………66 | - |
| dc.format | application/pdf | - |
| dc.format.extent | 2010604 bytes | - |
| dc.format.medium | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | Master's Thesis | - |
| dc.subject.ddc | --- | - |
| dc.title | An Analysis on the Patterns of Legitimacy-Acquisition by the NGO in a Firm-NGO Alliance in the Bottom-of-Pyramid (BoP) Market | - |
| dc.title.alternative | 빈곤층(BOP) 시장내 기업-비정부기구 연대에서 비정부기구의 정당성 획득유형에 관한 분석 | - |
| dc.type | Thesis | - |
| dc.description.degree | Master | - |
| dc.citation.pages | 78 | - |
| dc.contributor.affiliation | 국제대학원 국제학과 | - |
| dc.date.awarded | 2012-08 | - |
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