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Consumers Quantified Self: Cost of Immediate Feedback
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 김상훈 | - |
dc.contributor.author | 허경태 | - |
dc.date.accessioned | 2018-12-03T01:39:01Z | - |
dc.date.available | 2018-12-03T01:39:01Z | - |
dc.date.issued | 2018-08 | - |
dc.identifier.other | 000000152614 | - |
dc.identifier.uri | https://hdl.handle.net/10371/143728 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영대학 경영학과, 2018. 8. 김상훈. | - |
dc.description.abstract | The main objective of this research is to identify a negative consequence of consumers self-quantification behavior in terms of its nature to constantly provide immediate feedback (i.e. measurement) of the activitys progress. As consumers are increasingly measuring and quantifying personal data via tracking devices, the current research aims to reveal that the timing of feedback (immediate vs. delayed) plays a significant role in undermining activitys enjoyment and subsequently the services effectiveness perceived by the consumers. This study shows that delayed (vs. immediate) feedback increases perceived service effectiveness for promotion focused individuals because they are better motivated by internal standards, more specifically, their sense of flow and activity enjoyment. Thus, the current research compares two types of self-quantification with different feedback timings (immediate vs. delayed) to demonstrate its significance on the perception of the services effectiveness depending on the individuals regulatory focus. | - |
dc.description.tableofcontents | INTRODUCTION 1
Pros and Cons of Self-Quantification 1 Current Research Purpose 2 THEORETICAL BACKGROUND 3 Feedback Timing: Immediate vs. Delayed 3 Perceived Service Effectiveness 4 Sense of Flow 5 Infleuntial Role of Regualtory Focus 6 STUDY 1 8 Method 8 Results 10 Discussion 11 STUDY 2 12 Method 12 Results 14 Discussion 16 GENERAL DISCUSSION 17 RESEARCH IMPLICATIONS 18 REFERENCES 20 APPENDIX 23 ABSTRACT IN KOREAN 25 | - |
dc.format | application/pdf | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject.ddc | 658 | - |
dc.title | Consumers Quantified Self: Cost of Immediate Feedback | - |
dc.type | Thesis | - |
dc.description.degree | Master | - |
dc.contributor.affiliation | 경영대학 경영학과 | - |
dc.date.awarded | 2018-08 | - |
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