S-Space

Browse

Author

Showing results 1 to 3 of 3

Issue Date	Title / Author(s) / Citation	File
2022-04	An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data Lee, Mi Hyun; Kim, Su Jung; Yoon, Sang-Hyeak; Park, Sungho Journal of Advertising, Vol.51 No.1, pp.76-84	DOI
2022-06	Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; Kim, Min-Kyu Information Systems Research, Vol.33 No.2, pp.399-412	DOI
2022-06	A sequential choice model for multiple discrete demand Lee, Sanghak; Kim, Sunghoon; Park, Sungho Quantitative Marketing and Economics, Vol.20 No.2, pp.141-178	DOI