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What Makes a Better Review? The Effects of Comparisons and Content Extremity on Online Review Helpfulness
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 안중호 | - |
| dc.contributor.author | 오수연 | - |
| dc.date.accessioned | 2019-06-25T15:08:53Z | - |
| dc.date.available | 2019-06-25T15:08:53Z | - |
| dc.date.issued | 2012-02 | - |
| dc.identifier.other | 000000000201 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/154503 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000000201 | - |
| dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2012. 2. 안중호. | - |
| dc.description.abstract | This study examines some of the factors influencing the perceived helpfulness of online reviews. This study argues that the content of the written review plays a role in review helpfulness. Using 2,587 reviews collected from Amazon.com, I found that product comparisons, review content extremity and reviewer characteristics positively influenced review helpfulness. Review biasedness is stronger for search goods than for experience goods. | - |
| dc.format.extent | 32 | - |
| dc.language.iso | eng | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject.ddc | 658 | - |
| dc.title | What Makes a Better Review? The Effects of Comparisons and Content Extremity on Online Review Helpfulness | - |
| dc.type | Thesis | - |
| dc.type | Dissertation | - |
| dc.description.degree | Master | - |
| dc.contributor.affiliation | 경영학과 | - |
| dc.date.awarded | 2012-02 | - |
| dc.contributor.major | MIS | - |
| dc.identifier.holdings | 000000000006▲000000000011▲000000000201▲ | - |
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