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Empirical studies on the effectiveness of online advertising : 온라인 광고 효과의 실증 분석
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 장우진 | - |
| dc.contributor.author | 김국환 | - |
| dc.date.accessioned | 2019-07-10T03:39:52Z | - |
| dc.date.available | 2019-07-10T03:39:52Z | - |
| dc.date.issued | 2011-08 | - |
| dc.identifier.other | 000000030841 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/158691 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000030841 | ko_KR |
| dc.description | 학위논문 (박사)-- 서울대학교 대학원 : 산업공학과, 2011.8. 장우진. | - |
| dc.format.extent | xiii, 205 장 | - |
| dc.language.iso | eng | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | 온라인 광고 | - |
| dc.subject | 베이지안 통계 | - |
| dc.subject | 온라인 고객 리뷰 | - |
| dc.subject | 연관 검색어 | - |
| dc.subject | 최소 신장 나무(MST) | - |
| dc.subject | online advertising | - |
| dc.subject | Bayesian statistics | - |
| dc.subject | online consumerreview | - |
| dc.subject | relevant search keyword | - |
| dc.subject | minimum spanning tree (MST) | - |
| dc.title | Empirical studies on the effectiveness of online advertising | - |
| dc.title.alternative | 온라인 광고 효과의 실증 분석 | - |
| dc.type | Thesis | - |
| dc.type | Dissertation | - |
| dc.description.degree | Doctor | - |
| dc.contributor.affiliation | 산업공학과 | - |
| dc.date.awarded | 2011-08 | - |
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