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소비자혁신성의 측정과 결정요인 분석 : Study of the measurement and determinants of consumer innovativeness : with a focus on consumers substantial influence over the diffusion of new products
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 김난도 | - |
| dc.contributor.author | 권혜진 | - |
| dc.date.accessioned | 2019-07-10T03:43:55Z | - |
| dc.date.available | 2019-07-10T03:43:55Z | - |
| dc.date.issued | 2011-08 | - |
| dc.identifier.other | 000000030971 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/158730 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000030971 | ko_KR |
| dc.description | 학위논문 (박사)-- 서울대학교 대학원 : 소비자학과, 2011.8. 김난도. | - |
| dc.format.extent | xi, 201 p. | - |
| dc.language.iso | kor | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | 소비자혁신성 | - |
| dc.subject | 혁신수용성 | - |
| dc.subject | 혁신전파력 | - |
| dc.subject | 소비자혁신성의 측정방법 | - |
| dc.subject | 소비자혁신성의 결정요인 | - |
| dc.subject | 사회경제적 요인 | - |
| dc.subject | 심리적 요인 | - |
| dc.subject | 상호작용적 요인 | - |
| dc.subject | 소비자혁신성 수준별 범주화 | - |
| dc.subject | 소속집단 예측모형 | - |
| dc.subject | consumer innovativeness | - |
| dc.subject | adoption of new product | - |
| dc.subject | propagation of new product | - |
| dc.subject | measurement of consumer innovativeness | - |
| dc.subject | general determinants of consumer innovativeness | - |
| dc.subject | socio-economic factors | - |
| dc.subject | psychological factors | - |
| dc.subject | interactive factors | - |
| dc.subject | categorization of consumer innovativeness | - |
| dc.subject | prospect group forecasting models | - |
| dc.title | 소비자혁신성의 측정과 결정요인 분석 | - |
| dc.title.alternative | Study of the measurement and determinants of consumer innovativeness : with a focus on consumers substantial influence over the diffusion of new products | - |
| dc.type | Thesis | - |
| dc.type | Dissertation | - |
| dc.description.degree | Doctor | - |
| dc.contributor.affiliation | 소비자학과 | - |
| dc.date.awarded | 2011-08 | - |
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