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보험 상품 가입 예측 모형 : Predictive Modeling of Customers Insurance Purchase Behaviors

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dc.contributor.author송인성-
dc.date.accessioned2019-12-27T03:05:43Z-
dc.date.available2019-12-27T03:05:43Z-
dc.date.issued2017-12-
dc.identifier.citation경영논집, Vol.51, pp. 93-117-
dc.identifier.issn2384-2849-
dc.identifier.other07-000073-
dc.identifier.urihttps://hdl.handle.net/10371/162968-
dc.description.abstract본 논문은 실제 실무자(practitioner)에 의해서, 그리고 학계 혹은 연구자(academics)에 의해서 제일 많이 쓰이는 조직문화 측정도구가 무엇이고, 그것의 구체적 활용방법은 무엇인지 파악·전달하는 데 목적이 있다.-
dc.description.abstractThe purpose of this paper is to let readers know which measurement tools of organizational culture are most widely used by both practitioners and academics around the world. The two most widely used measurement tools are Kilmann-Saxton Culture Gap Survey and Quinn & Camerons Competing Values Framework. A detailed descriptions of what the tools are and how they are used in practice are provided so that they can readily be used by Korean readers. In the case of Competing Values Framework, in addition to the widely-known-andused Organizational Culture Assessment, both Leadership Style Assessment and Leadership Competency Assessment are described also.-
dc.description.sponsorship본 연구는 서울대학교 경영연구소의 연구비 지원을 받아 수행되었다.-
dc.language.isoko-
dc.publisher서울대학교 경영대학 경영연구소-
dc.subject고객 선택 예측-
dc.subject판별 분석-
dc.subject로지스틱 회귀-
dc.subject의사결정나무-
dc.subject신경망-
dc.subjectpredicting customer purchase-
dc.subjectdiscriminant analysis-
dc.subjectlogistic regression-
dc.subjectdecision tree-
dc.subjectneural networks-
dc.title보험 상품 가입 예측 모형-
dc.title.alternativePredictive Modeling of Customers Insurance Purchase Behaviors-
dc.typeSNU Journal-
dc.contributor.AlternativeAuthorSong, Inseong-
dc.citation.journaltitle경영논집-
dc.citation.endpage117-
dc.citation.pages93-117-
dc.citation.startpage93-
dc.citation.volume51-
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