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Development of Relationship Marketing
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lim, Jongwon | - |
dc.contributor.author | Shin, Jongchil | - |
dc.date.accessioned | 2009-02-25T07:36:50Z | - |
dc.date.available | 2009-02-25T07:36:50Z | - |
dc.date.issued | 2001-12 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.7 No.1, pp. 5-29 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/1647 | - |
dc.description.abstract | Since the late 1980's, relationship marketing has received significant academic attention focusing on different issues from different perspectives, based on different backgrounds of marketing systems and environments. With the advent of the Internet, the directions and scopes of relationships may have to be shifted toward a new form of marketing network to meet the demand on the part of on-line consumer communities. This paper is to review major transitions of researches in the study of relationship marketing over the last ten years and to suggest a new area of relationship marketing in the on-line and off-line communities. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | directions and scopes | - |
dc.subject | on-line consumer | - |
dc.subject | relationship partner | - |
dc.title | Development of Relationship Marketing | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 임종원 | - |
dc.contributor.AlternativeAuthor | 신종칠 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 29 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 5-29 | - |
dc.citation.startpage | 5 | - |
dc.citation.volume | 7 | - |
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