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태도변화(態度變化)의 이론적(理論的) 배경(背景)과 추이(推移)에 관한 연구(硏究) : A Study on the Theoretical Background and the Major Trends of Attitude Change in Communication
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- Authors
- Issue Date
- 1986
- Citation
- Journal of Communication Research, Vol.23, pp. 73-93
- Keywords
- attitude measurement ; public opinion ; heuristic
- ISSN
- 1738-6195
- Language
- Korean
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