Time Streams, Accelerators, and Catalyst in Strategic Decisions

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Yoon, Suk-Chul
Issue Date
College of Business Administration (경영대학)
Seoul Journal of Business Vol6(1): 1~16(2000)
윤석철managervisualize desired future
This paper assumes that pursuing long-term goals to build
organizational competence and capabilities, such as developing
strategic technologies, is a right thing for managers to do. However,
pressures on the managers to generate short-term financial profits
make it difficult to pursue the long-term goals. Hence, it is necessary
for long-term oriented managers to arm themselves with an overarching
philosophy to uphold their visions, goals, and projects. The first
objective of this study is to develop a philosophical framework for the
long-term oriented managers to explain and justi@ what they are doing.
Managers equipped with this framework will'find it easier to mobilize
support from internal and external constituencies. The second objective
of this study is to formulate a model for the planning managers to think
in time-streams to realize their long-term goals in the shortest possible
The planning model to think in time streams involves three steps. The
first step is to visualize a desired future in terms of new products,
technologies, and trust relationships. The second step is mapping
backward (from the desired future to the present) to create catalytic
means to accelerate the realization of the vision. The third step is to
weigh the expected long-term gains against the short-term losses
coming from the means, and analyze contingencies as to when shortterm
concerns should be recognized or take priority.
As for research methods, this study draws on concepts and
definitions developed from both natural and social sciences, and applies
them to analyze historical cases in business management. This
research acknowledges the 'paradigm of new science' maintaining that
nature is so creative, innovative, and even intelligent, that she can
intimate wisdom and intelligence to modern-day organizational
managers. This study analyzes scientific facts (e.g., the
Brachistochrone) that intimate nature's intelligence to minimize the
time it takes to achieve its final (or long-term) goal. As a conclusion,
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 06, Number 1/2 (2000)
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