SHERP

Global Stategies for National Culture: Korean Media Policy in International Perspective

Cited 0 time in webofscience Cited 0 time in scopus
Authors
Yoon, Sanghyun; Feigenbaum, Harvey B.
Issue Date
1997
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol3(1): 127~146(1997)
Keywords
dirigiste government; Cultural Imperialism; globalization
Abstract
Globalization has become a buzz word describing the trend in many, if not most
industries. Some authors have viewed this trend as a constraint on national policy and it
has been especially viewed as a problem for those dirigiste governments which seek to
protect their national cultures from American dominance. This article examines the
globalization of the media industry and analyzes Korean policy toward this industry. The
Korean case is compared to the policies of other countries, particularly that of France
which exhibits many similarities. The argument here is that the theory on "cultural
imperialism" as well as the critiques of globalization theory as it applies to mass media are
inappropriate. Private sector strategies which seek transnational alliances with American
firms are best suited to produce competitive products which, in turn, are likely to best
presenre national culture.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1752
Files in This Item:
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 03, Number 1 (1997)
  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse