S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Seoul Journal of Business Seoul Journal of Business Volume 03, Number 1 (1997)
Global Stategies for National Culture: Korean Media Policy in International Perspective
- Yoon, Sanghyun; Feigenbaum, Harvey B.
- Issue Date
- Seoul Journal of Business Vol3(1): 127~146(1997)
- Globalization has become a buzz word describing the trend in many, if not most
industries. Some authors have viewed this trend as a constraint on national policy and it
has been especially viewed as a problem for those dirigiste governments which seek to
protect their national cultures from American dominance. This article examines the
globalization of the media industry and analyzes Korean policy toward this industry. The
Korean case is compared to the policies of other countries, particularly that of France
which exhibits many similarities. The argument here is that the theory on "cultural
imperialism" as well as the critiques of globalization theory as it applies to mass media are
inappropriate. Private sector strategies which seek transnational alliances with American
firms are best suited to produce competitive products which, in turn, are likely to best
presenre national culture.