An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty

Abstract

One purpose of this study is to explore theoretical background to find

out store image attributes suggested by many previous researchers as

important determinants of store loyalty and another is to identify which

store image attributes affect store loyalty significantly according to retail

type respectively.

The results of empirical analyses show that store image attributes of

store loyalty depend on the retail types. In department stores, store

atmosphere, location, shopping facility and sales-personnel service

affect store loyalty significantly. In discount stores, advertising, quality

of merchandise, credit service and store atmosphere have a significant

influence upon store loyalty statistically.