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Structural Model Comparison of the Determining Factors for E-Purchase

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dc.contributor.authorLim, KeeSook-
dc.contributor.authorLim, JeenSu-
dc.contributor.authorHeinrichs, John H.-
dc.date.accessioned2009-03-04T05:54:20Z-
dc.date.available2009-03-04T05:54:20Z-
dc.date.issued2005-
dc.identifier.citationSeoul Journal of Business Vol11(2): 119~143(2005)en
dc.identifier.issn1226-9816-
dc.identifier.urihttp://hdl.handle.net/10371/1837-
dc.description.abstractThis study investigates relationships among intrinsic and extrinsic
motivational factors of e-purchase. Three alternative causal models
capturing the relationships among perceived ease-of-use, perceived
usefulness, perceived enjoyment, perceived security, and e-purchase are
developed and tested empirically. Structural equation analysis results
show that the dual mediation impact model with perceived ease-of-use
as the mediator is the best-fit model. Implications and research
directions are discussed.
en
dc.language.isoen-
dc.publisherCollege of Business Administration (경영대학)en
dc.subjecte-purchaseen
dc.subjectperceived securityen
dc.subjectmotivational factorsen
dc.subjectperceived ease-of-useen
dc.subjectperceived usefulnessen
dc.subjectperceived enjoymenten
dc.subjectTAMen
dc.subjectalternative causal modelsen
dc.subjectLISRELen
dc.subjectstructural equation modelsen
dc.titleStructural Model Comparison of the Determining Factors for E-Purchaseen
dc.typeSNU Journalen
dc.contributor.AlternativeAuthor임기숙-
dc.contributor.AlternativeAuthor임진수-
Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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