광고(廣告)에 대한 소비자들의 태도(態度)가 광고효과(廣告效果)에 미치는 영향에 관한 상호작용적(相互作用的) 가설(假說)의 검증연구(檢證硏究)
An Experimental Test of the Reciprocal Mediation Hypothesis of Aad on Advertising Effects

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