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개혁개방 이후 중국 광고 산업의 발전 -광고 시장의 구조적인 특징을 중심으로- : The Development of china`s Advertising Industry under Gai-Ge Kai-Fang Policy: Focusing on the Structural Characteristics of Advertising Market
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- Authors
- Issue Date
- 1994
- Citation
- Journal of Communication Research, Vol.31, pp. 145-170
- Keywords
- 공사합영 ; 중국광고산업 ; 중국 신문-광고연감
- ISSN
- 1738-6195
- Language
- Korean
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