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방송 프로그램 유형선호에 따른 채널 선택 예측 연구 : 컨디셔널로짓(Conditional Logit) 분석기법을 중심으로 : Predictability of viewers` television channel choice according to the preference for program types: using conditional logit model analysis
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 강남준 | - |
| dc.contributor.author | 김지현 | - |
| dc.date.accessioned | 2009-12-17T01:03:45Z | - |
| dc.date.available | 2009-12-17T01:03:45Z | - |
| dc.date.copyright | 2009. | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000036439 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/21016 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :언론정보학과,2009.2. | ko |
| dc.format.extent | 132 p. | ko |
| dc.language.iso | ko | - |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 프로그램 유형 | ko |
| dc.subject | program type | ko |
| dc.subject | 현시선호 | ko |
| dc.subject | revealed preference | ko |
| dc.subject | 채널 선택 | ko |
| dc.subject | channel choice | ko |
| dc.subject | 효용가치 | ko |
| dc.subject | utility | ko |
| dc.subject | 프로그램 속성 | ko |
| dc.subject | program attributes | ko |
| dc.subject | 인접효과 | ko |
| dc.subject | inheritance effects | ko |
| dc.title | 방송 프로그램 유형선호에 따른 채널 선택 예측 연구 : 컨디셔널로짓(Conditional Logit) 분석기법을 중심으로 | ko |
| dc.title.alternative | Predictability of viewers` television channel choice according to the preference for program types: using conditional logit model analysis | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 언론정보학과 | - |
| dc.description.degree | Master | ko |
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