Publications
Detailed Information
Can loss-frame accelerate cooperation? : Public service announcement message frames, issue types, and cooperative intentions
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 이준웅
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 공익광고 ; Public Service Announcement ; 메시지 프레임 ; Message Frames ; 효용 프레임 ; Utility-Frames ; 규범 프레임 ; Norm-Frames ; 이슈 유형 ; Issue Types ; 공공재 이슈 ; The Public Goods Issue ; 공유재 이슈 ; The Commons Issue ; 협동 의도 ; Cooperative Intentions
- Description
- Thesis(master`s)--서울대학교 대학원 :언론정보학과,2005.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000052584
https://hdl.handle.net/10371/21079
- Files in This Item:
- There are no files associated with this item.
- Appears in Collections:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.