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패션명품 소비자의 상표충성에 영향을 미치는 요인에 관한 연구 : Explanatory variables of customer`s brand loyalty to fashion luxury goods
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- Authors
- Advisor
- 이유리
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 패션명품 ; fashion luxury goods ; 상표충성 ; continuing brand loyalty ; 위험지각 ; social risk perception ; 패션명품 관여 ; symbolism involvement ; 정보탐색 ; marketer leading information search
- Description
- 학위논문(석사)--서울대학교 대학원 :의류학과,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050870
https://hdl.handle.net/10371/22479
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