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소비자의 의류제품 구매 시 고려점포군 형성에 관한 연구 : Formation of consideration set of stores in the purchase of apparel products
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- Authors
- Advisor
- 이은영
- Issue Date
- 2006
- Publisher
- 서울대학교 대학원
- Keywords
- 고려점포군 ; consideration set of stores ; 고려점포수 ; number of considering store ; 점포유형 ; store type ; 문제인식단계의 영향요인 ; problem recognition stage influencing factors ; 점포선택기준 ; store choice criteria
- Description
- 학위논문(박사) --서울대학교 대학원 :의류학과,2006.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000048665
https://hdl.handle.net/10371/22515
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