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문화기반 BI전략 방법 연구 : 중국시장을 중심으로

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Authors
양해연
Advisor
이순종
Issue Date
2008
Publisher
서울대학교 대학원
Keywords
문화Culture문화 차의Culture Difference브랜드 아이덴티티(BI)Brand Identity(BI)전략Strategy중국China
Description
학위논문(석사) --서울대학교 대학원 :디자인학부,2008.2
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039902

http://hdl.handle.net/10371/23308
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College of Fine Arts (미술대학)Dept. of Crafts and Design (디자인학부)Theses (Master's Degree_디자인학부)
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