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팝업광고 및 키워드 광고의 위법성에 대한 고찰 : 상표법 및 부정경쟁방지법을 중심으로
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- Authors
- Advisor
- 정상조
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 팝업광고 ; pop-up advertisement ; 키워드광고 ; keyword advertisement ; 상표법 ; trademark law ; 부정경쟁방지법 ; unfair competition ; 상표의 사용 ; use of mark ; 혼동가능성 ; likelihood of confusion ; 최초관심혼동 ; initial interest confusion
- Description
- 학위논문(석사) --서울대학교 대학원 :법학과, 2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000036557
https://hdl.handle.net/10371/23728
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