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전문의약품의 소비자대상 촉진에 대한 한국 의사들의 인식조사 : Direct-to-consumer promotion of prescription drugs : the Korean physician`s view
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 양봉민 | - |
| dc.contributor.author | 김보경 | - |
| dc.date.accessioned | 2009-12-31T08:01:53Z | - |
| dc.date.available | 2009-12-31T08:01:53Z | - |
| dc.date.copyright | 2005. | - |
| dc.date.issued | 2005 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000051949 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/24678 | - |
| dc.description | 학위논문(석사)--서울대학교 보건대학원 :보건학과 보건정책관리전공,2005. | ko |
| dc.format.extent | v, 69 장 | ko |
| dc.language.iso | ko | - |
| dc.publisher | 서울대학교 보건대학원 | ko |
| dc.subject | 전문의약품 | ko |
| dc.subject | Direct-to-Consumer Promotion | ko |
| dc.subject | 소비자대상 촉진(Direct to Consumer Promotion) | ko |
| dc.subject | Direct-to-Consumer Advertising (DTCA) | ko |
| dc.subject | 소비자대상 광고 (Direct to consumer advertising) | ko |
| dc.subject | Prescription Drug | ko |
| dc.subject | 의사-환자관계 | ko |
| dc.subject | Pharmaceutical Marketing | ko |
| dc.subject | DTC | ko |
| dc.title | 전문의약품의 소비자대상 촉진에 대한 한국 의사들의 인식조사 | ko |
| dc.title.alternative | Direct-to-consumer promotion of prescription drugs : the Korean physician`s view | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 보건학과 보건정책관리전공 | - |
| dc.description.degree | Master | ko |
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