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소비자에 기초한 의류 상표자산 형성과정 연구 : (A)Study of the formation process of consumer-based clothing brand equity
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이은영 | - |
| dc.contributor.author | 최정 | - |
| dc.date.accessioned | 2010-01-06T07:15:35Z | - |
| dc.date.available | 2010-01-06T07:15:35Z | - |
| dc.date.copyright | 2003. | - |
| dc.date.issued | 2003 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000059768 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/26781 | - |
| dc.description | 학위논문(박사)--서울대학교 대학원 :의류학과,2003. | ko |
| dc.format.extent | ix, 143 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 상표자산 | ko |
| dc.subject | Brand equity | ko |
| dc.subject | 상표자산의 구성요소 | ko |
| dc.subject | The dimensions of brand equity | ko |
| dc.subject | 마케팅 요인 | ko |
| dc.subject | Marketing elements | ko |
| dc.subject | 상표자산의 평가 | ko |
| dc.subject | Brand equity evaluation | ko |
| dc.subject | 의복 관여 | ko |
| dc.subject | Clothing involvement | ko |
| dc.title | 소비자에 기초한 의류 상표자산 형성과정 연구 | ko |
| dc.title.alternative | (A)Study of the formation process of consumer-based clothing brand equity | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 의류학과 | - |
| dc.description.degree | Doctor | ko |
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