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홈쇼핑 채널의 보험상품 운영 및 침투 전략 : L 홈쇼핑을 중심으로 : Home Shopping`s insurance category treatment and strategies
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 오정석 | - |
| dc.contributor.author | 김선권 | - |
| dc.date.accessioned | 2010-01-08 | - |
| dc.date.available | 2010-01-08 | - |
| dc.date.copyright | 2009. | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037911 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/28721 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA 생산관리전공), 2009.2. | ko |
| dc.format.extent | 32장 | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | TV홈쇼핑 | ko |
| dc.subject | TV Home Shopping | ko |
| dc.subject | 인터넷 홈쇼핑 | ko |
| dc.subject | Internet Home Shopping | ko |
| dc.subject | 전략 | ko |
| dc.subject | Strategy | ko |
| dc.subject | 차별화 | ko |
| dc.subject | Insurance | ko |
| dc.subject | 보험 | ko |
| dc.subject | Differentiation | ko |
| dc.title | 홈쇼핑 채널의 보험상품 운영 및 침투 전략 : L 홈쇼핑을 중심으로 | ko |
| dc.title.alternative | Home Shopping`s insurance category treatment and strategies | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(SNU MBA 생산관리전공) | - |
| dc.description.degree | Master | ko |
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