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STP와 프로모션을 중심으로 : 국내 기업의 스마트폰 마케팅 전략 :
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- Authors
- Advisor
- 김상훈
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 스마트폰 ; Smartphone ; 마케팅 ; Marketing
- Description
- Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA), 2009.8.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000039245
https://hdl.handle.net/10371/28761
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